How to start sending texts to your customers – if you don't know where to start

SMS is the most popular and democratic communications channel ever known – apart from talking. Everyone with a phone sends texts. And just about everyone has a phone or access to one from someone else in their household.

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Want to do effective customer care in West Africa? Why mobile messaging beats TV, radio and print every time

All over the world, people are switching off their TVs. Have they grown bored of looking at screens? Well, no. Not really. Instead, they are just turning their attention to the smaller screens in their hands and pockets.

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How to switch to IP voice calling if you don't know where to start

There are many reasons why the people of West Africa have embraced the mobile phone. Some love to text. Others see the phone as a source of information or a ‘place’ to be entertained. Some use the phone to buy things or prove their identity.

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